Email Marketing: Building an Effective Email Marketing Campaign
How can you build an effective email marketing campaign and how can you increase your opens and click-through rate
Writing on web development and digital marketing strategies.
My thoughts on some of the more technical aspects of marketing in today's landscape.
SEO vs. SEM: Understanding the Differences and Benefits for Your Business
In today's digital landscape, establishing a strong online presence is crucial for businesses of all sizes. Two key strategies that play a pivotal role in this are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While these terms are often used interchangeably, they encompass different approaches to enhancing visibility on search engines. Understanding the differences between SEO and SEM and knowing how to leverage both can significantly boost your online presence.
Analytics: How to Interpret the Data
Google Analytics is a powerful tool that allows digital marketers to track and analyze website traffic and user behavior. By understanding and leveraging this data, you can make informed decisions to optimize your marketing strategies and demonstrate value to clients or stakeholders. Here’s a comprehensive guide on how to use Google Analytics, interpret marketing data, and create insightful reports.